Blog
It’s not all about the Keywords
Keywords have long been thought of as the key to moving your site up Google's ranking. However, while content does matter, and keywords play their part, there are many aspects including the website design, social media marketing and content marketing that all play a key role in your ranking. Keywords Websites have been around for a long time and have been growing in their structure, design and development all this time. Page ranking is no different.... read more »
Google is blind
A lot of people, including many SEO companies, are bemoaning that fact Google is constantly moving the goalposts in terms of how it ranks websites. I personally wouldn’t use the phrase “moving the goalposts” but would instead use the phrase “raising the bar”.Why? Well to understand Google’s thinking, I suggest that it is important to look at Google in broad terms and understand their success.In one sense it is simple: Google is currently worth... read more »
Social Media – How does it affect SEO?
Social media is used by millions of people worldwide each and every day. No matter if you run a small business or a large corporation you run the risk of missing out on a huge target audience if you fail to include social media in your online marketing strategy.Including social media in your online marketing campaign can help you to reach millions of potential new customers every day. Social media optimisation can also have... read more »
An amazing case study about Google loves our websites!
Windrush Holidays is one of our many resounding success stories. Run by Andy and Margaret Stevens, they provide both sales and lettings services for their clients in the UK, Europe and further afield. They had always been frustrated by not having a website that would enable them to fully manage their business effectively. To them, this meant, amongst other things, a website where they could fully manage their properties and integrate with an online... read more »
Why Blog?
Blogging isn’t just for young hipster types who are travelling or raving about the latest game or make-up. Adding a regular blog to your company website can have many benefits, including an increased SEO and a larger audience.Including a regular blog on your website can help to keep your existing clients informed and updated and also help you to reach out to potential new clients. Blogs also help you to increase your online presence... read more »
Case Study – Vetlab Supplies Ltd
As a follow up to my last post on what Google is looking for, here is a case study about how it is actually worked in practice for one of our clients and literally turned around their business!Vetlab Supplies Ltd supply consumables, diagnostic test kits and equipment to veterinary laboratories, mostly in the UK. It is a business to business operation; they do not sell directly online. Their potential customer base in the UK... read more »
5 things Google is looking for right now...
I have been giving a series of presentations recently, on what Google is looking for in 2015. In case you did not see them, here are the most important points about how your website should be built:Mobile-friendly. Actually, not just mobile-friendly. You need to be tablet-friendly as well. It is called responsive design and we have been doing is since it came about, nearly 5 years ago. Built with the latest coding standards, such as HTML5.... read more »
My emails aren’t getting through!
Some companies (and some District Councils) have started to get extremely fussy about where emails come from. At Access by Design, the Premium Web Design Chichester company, this has never been an issue, as we have a separate mail relay with CXS Host, the fab company who looks after our servers. This means that emails get sent from a different location to our dedicated server, which gives an extra layer of security and means... read more »
So, what do I think of Windows 10?
Many people are being upgraded automatically to Windows 10. Here's how it impacted on two of my clients.My first client is a clerk for a local parish council. She rang the yesterday as she was getting errors when trying to send emails. She used Outlook, which is part of Microsoft Office. Office is one of the most widely used pieces of software amongst PC users. It also happens to be made by Microsoft.The error... read more »
Website Accessibility
When you hear the word Accessibility, what comes to your mind? Disabled toilets, ramps into buildings, lifts instead of staircases? Loop systems for the Deaf? Guide dogs, Blue Badges, walking frames, all sorts of different images may come to your mind. You will probably have heard of the Disability Discrimination Act (DDA), as it has been around for nearly 20 years and, if you are a business owner, you may well have had to make... read more »