Blog
20 things about Google - Thing 08 - Google loves You Tube and so should you!
Everyone’s talking about video for their websites! You simply must do it yourself and here’s why! Google loves video if it’s on You Tube. It’s become extremely keen on promoting You Tube since it bought it for a few zillion quid a few years ago. Don’t bother with Vimeo or any of the other video platform if you want Google to be interested in your website, it’s a simple as that! Why put Video directly... read more »
20 things about Google - Thing 07 - Google loves HTML 5!
Have you heard about HTML? It stands for Hyper Text Markup Language and is the code that is generated and passed to your Browser (Chrome, Firefox, Internet Explorer etc..) so that your website can be displayed.Before 2011, websites were coded using HTML 4. The problem with it was that there was no way of telling Google which bits of the text on the page were more relevant. Have a look at the image below.It... read more »
20 things about Google - Thing 06 – A new use for your Alt tag!
In my previous blogs I have written about the importance of starting from where you are geographically. This is because Google really wants to promote your business locally, at no actual cost to you. This is a recurring theme in my blogs and I want to take it one stage further by telling you something I am fairly confident you don’t already knowTake a look at this picture below:read more »
Clive Loseby on Express FM
On the 16th March 2017, I was interviewed by Miles Henson on Express FM.In the interview, I chatted about my professional and personal highs and lows of the last 30 years and I also got to choose two tracks that have real personal meaning to me.I really enjoyed it, Miles was just a top chap! I have put it up here in for those who missed it. Well worth a listen.https://accessbydesign.uk/abd/wp-content/uploads/2017/03/cliveinterviewbusinessradio16-03-17.mp3Clive Loseby Managing Director Access by Design read more »
20 things about Google - Thing 05 -Google Phone Home!
In my last blog I wrote about the importance that Google places on where you are actually based. Its free Google Local service is a brilliant tool that we should all be using.Today I am going to take this further and I need to warn you that you might not want to hear what I have to say. You don’t have to take this on board, I am just putting it out there because... read more »
20 things about Google - Thing 04 Do you like your Local? Google does!
How far would you travel to meet a customer? 5 miles? 10 miles? 100 miles? How about if the local ones could come and see you instead? People like to deal with local businesses, they tend to get a better, more individual service. Google understand this and introduced Google My Business a few years ago. It is a free service so, if you have not yet registered your business with Google, you should do... read more »
20 things about Google - Thing 03 - Watch Your Language!
In my last blog, I talked about the need to make sure your website is worked well for people with different accessibility needs, as Google has been considering this as a very important ranking factor for at least 3½ years. Another way to look at this would be to think of Google as a person. This person has the power to put you in front of more potential customers that you can ever dream... read more »
20 things about Google - Thing 02 - Google is blind
Says it all really. We invest thousands of pounds in marketing and promoting our businesses, we will have a gorgeous website built full of stunning images and wait for the business to roll in. We've spent 3k / 5k / 10k / 20k (delete as appropriate), we've paid for a photographer, we're blogging regularly, uploading beautiful / interesting / stunning (delete as appropriate) images taken on our smartphone or tablet, surely Google is going... read more »
20 things about Google - Thing 01 - Responsive Design
I’m sure the vast majority of people reading this will know what this is but, even if you do, read on and you might learn something new anyway. In the early days of the Internet, websites tended to be designed to fit on a standard monitor but pretty much nothing else. As mobile technology improved, everyone wanted to use their mobile phones to access the Web. Many of you may remember that websites would be rendered... read more »
20 things about your website and Google in 2017!
I am currently doing a round of speaking engagements about your website and Google in 2017, covering Hampshire, East and West Sussex over the coming months, full details of which can be seen by following this link. It is jam-packed with information: 20 things in under 20 minutes and not a second is wasted!Anyway, I appreciate that not everyone will be able to make it so I’ve have decided to also put the... read more »