Google Vlog #02 - Google is Blind
Here's my tip for today!
This video is subtitled and the transcription is below...
Hi my name's Clive Loseby from Access by Design and I'm talking to you about 20 things you need to know about your website and Google in 2017.
Number 2: Google is blind, therefore if your website works for blind people, it's going to work for Google.
Look at this image here of this red car. I could have taken that with my phone and uploaded it to my website. The chances are it will have been uploaded with the name like img317b.jpg or á something meaningless like that.
If you've got control of your website, pretty much every CMS, whether it's WordPress, Joomla or something else will allow you to change the image tags, so you could very simply, instead of having that á img, you could change that to say a red sports car.
What that is doing is telling Google and anybodyá else who is blind that that is actually a picture of a red sports car because Google cannot see what your image is otherwise. It doesn't take long to do and actually it doesn't obviously it doesn't take much effort to not do it either. It's one of the little things that actually can make a big difference because remember Google is ranking your website against your competitors.
If this is something that you do that they don't do, you're going to benefit from it. Just for a few minutes work, just to go through your website and make sure that all of your images are tagged correctly so that they tell Google and anybody else who was blind exactly what the image is.
That's my tip for today. If you'd like a free review of your website please get in touch.
Clive Loseby Access by Design. Award winning web design, Chichester.