Top 20 Google tips #12 - Google hates keyword SPAM
Here's my 12th tip, essential information that will help you in writing your website content in a more Google-friendly way! Please Like, Share and Subscribe to our You Tube Channel to be amongst the first to get the next one!
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Hi I'm Clive Loseby from Access by Design. I'm talking to you today about 20 things you need to know about your website and Google in 2017.
Number 12. Google hates keyword spam. It's probably one of the most important tips I can give you. In the old days people used to think that they just filled their content by repeating the same thing over and over again that would convince Google to get up the rankings it doesn't work the trick to do it to writing content is to write it naturally and then to use your keywords in a way that works effectively without bombarding Google.
Current thinking is that your content should be at least 350 words on a page if it's more than 500 that's fine but you might want to think about splitting into two pages. So I want to give an example. I've set up a fruit shop in Chichester so I'm looking to sell green apples and I'm looking to sell red apples. I'm wanting people to find me by looking for red apples Chichester and green apples Chichester.
Now those three words "red apples Chichester", that's Google speak for a keyword, it's three actual words but it's one keyword. I can use up to two key words on a page so I can use the phrase "red apples Chichester" and the phrase "green apples Chichester" but how much do I use it? Well, current thinking is that the keyword density should be about 3%. What that means is that is if you've got 350 words on a page, 3% of that is about 10 that means that you can use a keyword like "green apples Chichester" up to 3 times, that's kind of how it works out. You can use up to 2 keywords on a page so I could safely use the words "green apples Chichester" 2 or 3 times and the word "red apples Chichester" 2 or 3 times W
hat I'm talking about is Google's organic rankings. With the organic rankings, this is the stuff on the main bit of the page that doesn't have the AdWords around it. Google wants you to spend money with it and it wants you to spend lots of money on Adwords and that's fine but actually the organic listings, the natural ones, are what is really the golden nugget. So if people are searching for "green apples Chichester" and "red apples Chichester". you need to use the words in that order. If you change the order about then it's not going to be as effective. If it's an ad word campaign, Google will use any combination it likes but for natural organic listings, the keyword to use is the in the same order consistently.
My company, Access by Design, is a web design company based in Chichester. My keyword is "web design Chichester" in that order. Around 1,500 people a month type in "web design Chichester" into Google. Almost nobody types in "Chichester web design" or "website design Chichester", its "web design Chichester" that means I have to use those words in what I write. It becomes a little bit of a problem because "web design Chichester" doesn't really work grammatically so I might have to talk about Access by Design being an award-winning web site or web design Chichester company.
If you're a grammar kind of person, fussy about grammar you might have a slight issue with that or what I could do is talk about Access by Design being experts in web design full-stop Chichester based we are blah blah so because Google doesn't care about punctuation either. If grammar is really important, content is really important but, you're writing for Google because, at the end of the day, if you want to keep Google onboard, write it in a way.
So just to summarize this: the keywords need to be in the same order, use them two or three times and don't try to overthink it write naturally. Google's got the most brilliant algorithms for understanding and actually preferring people who write naturally.
That's my big tip for the day. If you would like a free review of your website please get in touch. Thank you
Access by Design. Award-winning website design, Chichester.