Graphic Design and Branding
Using the Principles of Inclusive Design in Branding
Every visual element of your brand tells a story. At Access by Design, we combine expert graphic design with the principles of inclusive design to create strong, accessible identities. We include a web accessibility validator in our process to ensure your branding is clear, readable, and compliant across all devices.
We offer three tiers of service to suit your needs:
- Text Logo
- Bespoke Logo
- Bespoke Logo with full branding guidelines
These tiers are designed to give flexibility, whether you are just starting out or looking to refresh a long-standing identity. Each one incorporates inclusive principles to ensure readability, clarity, and broad compatibility across platforms. We pay particular attention to colour contrast, font legibility, and how your branding elements function in both print and digital formats.
Logo Design That Reflects the Principles of Inclusive Design
1. Text Logo
Many businesses prefer a clean, simple text logo. We create options using your business name in a range of accessible fonts and colours. Once your preferred style is chosen, we deliver it in multiple formats along with font details and colour codes. If your logo will be printed on signage, we use Pantone-compliant colours for accurate reproduction across materials. This is a simple, effective way to ensure your visual identity remains accessible and consistent.
Text logos can be a smart option for businesses that want to focus on clarity and simplicity. They work well across different media, are easy to read at all sizes, and help reinforce a consistent look. We guide you through each step, ensuring that your final design aligns with inclusive design principles while representing your brand voice. Our aim is to keep things straightforward while delivering a result you can rely on with confidence.
How a Web Accessibility Validator Supports Your Brand
2. Bespoke Logo
More established businesses often want a logo that truly reflects who they are. We start with a detailed logo questionnaire to understand your goals and values. This helps our designer Polly create a tailored concept, with you involved throughout the process. We provide the final logo as a vector file, with precise colour codes and font details. Every step considers the principles of accessibility, and we verify design clarity using a web accessibility validator to ensure compliance and inclusivity.
Using a web accessibility validator as part of the design workflow allows us to spot visual contrast issues and font rendering problems early. This tool complements our manual checks, creating an additional layer of confidence that your final product will meet inclusive design standards and function effectively for all users. Our design process has been shaped by years of working with real-world accessibility challenges and finding practical, creative solutions.
Why Graphic Design Should Include a Web Accessibility Validator
Branding Guidelines
For larger businesses or those needing brand consistency across digital and print, we offer full branding guidelines. These documents specify colours, fonts, logo usage, and spacing. They help ensure your branding is always consistent, whether it appears on business cards, banners, or social media. We validate every element for contrast and clarity using a web accessibility validator and manual checks, so nothing gets missed.
Branding guidelines are essential when your team grows or you begin working with external suppliers. These guidelines ensure your business identity remains cohesive no matter who is producing your materials. Accessibility is built in from the beginning, helping avoid inconsistent visuals or low-contrast layouts that may confuse or exclude users.
We believe inclusive design is a standard, not a luxury. That is why accessibility checks are included at each stage, from concept to delivery. The combination of design creativity and compliance tools ensures you receive branding that looks right, feels right, and works well for everyone who interacts with it.
If you want to see how our audit process supports great branding or learn more about manual user testing, visit those pages.
For further reading, explore the W3C accessibility principles and RNIB design guidance.
If you would like to find out more about how we can help you with a new logo and branding for your business, please follow this link to our Contact Page.