3 reasons why digital accessibility is important
Reason 1 - Legal
There are guidelines you are legally required to follow if you are in the public sector.
If you are in the private sector, you can be sued under the Equality Act if you do not meet those guidelines.
There also is the minor matter of the European Accessibility Act which comes into force in a few weeks time!
Reason 2 - Financial
Google is blind—other search engines are also available, of course!
If your competitors have more accessible sites than your clients, they’ll make more money.
In case you didn’t know, the Purple Pound, which is the spending power of disabled people in the UK, is worth £274 billion a year.
In addition, if legal action is taken against your client, they risk both financial and reputational damage.
And so do you.
Reason 3 - Moral
Many companies strive to be as Inclusive as possible, in terms of race, gender and sexual orientation. Disability, unfortunately, is often overlooked but obviously it is just as important.
