It’s not all about the Keywords
Keywords have long been thought of as the key to moving your site up Google's ranking. However, while content does matter, and keywords play their part, there are many aspects including the website design, social media marketing and content marketing that all play a key role in your ranking.
Websites have been around for a long time and have been growing in their structure, design and development all this time. Page ranking is no different. Years ago, businesses would add keywords in their site content mainly on the homepage and also make those words bold. The thinking behind this was that Google's ‘robots' (or algorithms), scoured the internet checking out homepages and picking up on the keywords. These words were used to establish rankings. The more repetition, the higher up the rankings you would soar. However, while keywords throughout sites are still used, they are not the main source. The key is learning and understanding Google algorithms. Google do not always tell you what they are, as they change around 500 times a year, but changes in the algorithms can account for dips and changes in organic web traffic and fluctuations in your overall ranking. So what can you do about this? Let's take a look at some areas you can influence when it comes to your website development.
Curiously, the design of a site can have a detrimental effect on your rankings. If the site has not been developed correctly, then Google algorithms simply cannot cope with crawling your site. The crawler looks at colours, wording and even the layout of a website, which is why it's essential to use a reputable website designer to get the most from your site.
The algorithms still check for links on your site to and from other sites (backlinks) and also links from others to you. Online marketing campaigns are key in this area. Social media plays such a huge role in people's lives nowadays so much so these activities are also taken into account. Blog writers linking to your site or comments on social media about you all go towards getting you great kudos. The more your site and its name are out there the easier it will be to find for anyone including Google. More and more businesses are launching full-scale online marketing campaigns including social media to ensure they get blanket coverage where needed.
Remember, it is not all about the keywords. They are of importance, but they now have to work alongside other factors to ensure Google algorithms are met. Choose a web design Chichester company that can get the best from your website, and talk to Access By Design today about how they can take your business forward.