Why B2B Websites Must Embrace Accessible Web Design
Many businesses still believe the European Accessibility Act is only for public services or online shops. That is not the case.
If your website is commercial and can be accessed by people in the EU, the legislation applies. Whether you serve individuals or other businesses does not matter.
Accessible Web Design Is for Everyone
The EAA (Directive (EU) 2019/882) is clear. It applies to digital services that are made available to users in the EU. That includes booking systems, platforms, SaaS tools, data services, and business portals.
If your website:
- Shares services or resources online
- Can be used by someone in the EU
- Is not a closed internal system
Then it must be accessible. B2B websites are not an exception.
Accessibility Means Inclusion
Accessible web design is not just about avoiding fines. It is about making sure that every person, including disabled professionals, can use your site with ease.
These users are decision makers. They review services, choose suppliers, and attend online events. If they cannot navigate your website, they will choose another provider.
What Is at Risk
From 28 June 2025, if your B2B website is not accessible and you do not have a valid Accessibility Statement in place, you could face:
- Financial penalties
- Reputational harm
- Lost business from a growing and loyal audience
Agencies and developers also have shared responsibility. If you build digital services for clients, your work must meet these same legal standards.
How We Can Help
At Access by Design, we have been working in accessible web design and accessibility audit for more than 18 years. We work with many large public and private sector organisations in the UK, Europe, the US and beyond.
Our team includes disabled testers who help identify issues that automated tools often miss. The first step is a clear accessibility audit and a statement that meets legal requirements.
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The Bottom Line
Being a B2B business does not mean you are exempt. It means you have a responsibility — and an opportunity — to lead by example.
33 days and the EAA becomes real.
