eCommerce  

E-commerce Websites: Selling Online Made Easy

Selling online has never been easier, yet it has never been more competitive!

There are so many solutions out there that appear cost-effective, but you need to ask yourself a fundamental question.

Who is going to buy your products? How are they going to find you?

You can spend a lot of money advertising through social media platforms like Facebook or pay for a Google Ad campaign (other search engines are available, of course), but the minute you stop paying for it, the flow of prospective buyers stops immediately. What do you do then?

You could spend a limitless amount of money on Google Ads, but it will do nothing for your organic positions on Google's listings. Not one tiny bit. Unless your website is built to a very high standard, is accessible for disabled people and is hosted in the UK (amongst other things), when your adverts stop, you will be faced with the difficult decision of either getting your website rebuilt properly or carrying on paying for more ad campaigns. Does it make sense to have your eCommerce website built correctly in the first place?

Over the last 14 years, we have worked with many different eCommerce solutions, but since 2018, we have focused exclusively on one product: WooCommerce.

WooCommerce is the most popular solution for WordPress. It is the most sophisticated and supported by hundreds of developers worldwide. Hundreds of different templates are available to purchase for a low cost, but the difficulty with this route is that these "off-the-shelf" templates invariably have coding and accessibility errors. These will affect your Google rankings and the experience of visitors to your website.

This is why we do not use commercial templates, we always build our own to ensure they are as accessible as possible!