Graphic Design and Branding
Inclusive Design Principles And Branding Examples
We apply inclusive design principles to every branding project. At Access by Design, our graphic design process is built around accessibility, usability, and clear communication. From logo design to full brand identity, we provide inclusive design examples that show how accessibility and great design work together.
Inclusive Design Principles In Visual Branding
Every visual element of your brand tells a story. At Access by Design, we combine expert graphic design with inclusive design principles to create strong, accessible identities.
We offer three tiers of service to suit your needs:
- Text Logo
- Bespoke Logo
- Bespoke Logo with full branding guidelines
Each package incorporates accessible design thinking — ensuring clarity, legibility, and usability across print and digital formats. We focus on contrast, font choice, layout, and scale to ensure your brand works for all users, including those with visual impairments.
Inclusive Design Examples: Text Logos That Work For All
1. Text Logo
Text logos are often the most effective form of inclusive branding. They are clean, simple, and easy to read at all sizes. We use high-contrast colour combinations and accessible fonts, ensuring that your logo maintains its impact across screen sizes and print formats.
Our inclusive design examples include projects where text logos improved legibility for older audiences or users with dyslexia. We supply the final logo in multiple formats, along with clear colour and font specifications for consistency across all your channels.
Inclusive Design Principles In Bespoke Logo Creation
2. Bespoke Logo
For brands looking to stand out with a unique visual identity, our bespoke logo service follows inclusive design principles from the start. We begin with a logo questionnaire to understand your audience, message, and goals.
Our designer Polly then crafts a logo that reflects your brand values while following inclusive design practices. This includes shape recognition, colour contrast, scalability, and font legibility. Clients receive vector files, font names, and exact colour codes to ensure the logo remains accessible wherever it appears.
Inclusive Design Examples From Full Branding Projects
Branding Guidelines
Our full branding guidelines service helps larger organisations maintain visual consistency across materials. These guidelines include detailed instructions on font usage, colour palettes, spacing, and logo placement — all created with inclusive design principles in mind.
Our inclusive design examples show how these guidelines support public sector clients, charities, and businesses that need strong, consistent branding without sacrificing accessibility. Elements such as minimum font sizes, recommended line heights, and safe colour combinations are included as standard.
We do not rely on automated checks. Everything is reviewed by our experienced team to ensure real-world accessibility, not just technical compliance.
Why Inclusive Design Principles Are Essential In Branding
Branding is more than a logo. It is a message, a tone, and a first impression. Inclusive design principles ensure that your message reaches everyone, regardless of their ability or device. Whether it is a campaign poster, a business card, or a social media icon, accessibility should never be an afterthought.
Let Us Help You Build A Brand That Includes Everyone
If you want to see how inclusive design principles can transform your branding, we are here to help. From initial concept to final delivery, our work is guided by inclusion, clarity, and strong design practice.
Explore our audit process or learn more about manual user testing.
For further reading, see the W3C accessibility principles and RNIB design guidance.
To get started, get in touch today.