20 things about Google - Thing 08 - Google loves You Tube and so should you!
Everyone’s talking about video for their websites! You simply must do it yourself and here’s why!
Google loves video if it’s on You Tube. It’s become extremely keen on promoting You Tube since it bought it for a few zillion quid a few years ago. Don’t bother with Vimeo or any of the other video platform if you want Google to be interested in your website, it’s a simple as that! Why put Video directly on your website when you can use You Tube’s huge servers to take the strain?
Here’s 7 top tips to help you use You Tube more effectively.
- Keep it real. It’s really nice to have a slick corporate video but what tends to be most popular are the “How to” videos, which usually consist of one person in front of their mobile phone, freely giving away information that will help others.
- Keep it steady. Why perch your smart phone on a pile of books or hold it as far away from you as possible when you can buy a tripod for a fiver from ebay?
- Become an expert. Be seen as the “Go to” person for what you are talking about. This comes from putting up content regularly. To give you an example, I have filmed all of my 20 points about Google and will be releasing them (when all of the processing and close captioning is finished), once every few days, to gain momentum.
- Close caption your video. Remember many people might be in a work environment where their computers have no sound. If you subtitle your video, you will be watched by more people, including the deaf community. Google is deaf as well as being blind, remember that. Captioning is free to do yourself or you can pay someone a fiver to do it for you.
- Don’t forget your tags! Tagging your video will increase the number of people who will find it.
- Be different. One of our clients (Little and Lambert Pianos, opens in new window) import used pianos from Japan, take them apart and refurbish them beautifully. They do an amazing job, especially as they blind. We configured their website so they could upload photos of their pianos themselves, which was a technical challenge we were very proud of.
Anyway, I went up to their shop and spent the day filming them, showing what they do, sharing knowledge and demonstrating their high skill levels. They also had a parrot in the shop and I filmed it on a Clavinova (a piano which can play itself), it’s well worth watching and very funny!, it also became their most popular video! - In the words of Nike, just do it! Like anything, once you have done it a few times, it becomes easy!
If you would like to talk to us about how we could help you with your website or getting more traffic to it, or both, why not give us a call on 01243 776399?
Clive Loseby
Access by Design. An award winning web design Chichester company.
