This could be one that appears after a short while to check you are still there, or asks if you are sure you want to leave. It could be a simple form or a chatbot.<\/p>\n
Popups, or modals as they are technically called, are used by almost everyone in digital marketing.<\/p>\n
I expect you are thinking that I hate modals, I am going to say how bad they are and how you shouldn\u2019t use them?<\/p>\n
Well, I\u2019m not.<\/p>\n
Why?<\/p>\n
Well, let\u2019s think about what a pop-up is used for.<\/p>\n
What do they need to do?<\/p>\n
They need to draw the visitor\u2019s attention to somewhere on the screen and give them information, perhaps with a button to click on, to action something.<\/p>\n
So, you want to alert your visitor and you want to use a pop-up to do it?<\/p>\n
This is fine.<\/p>\n
There is nothing intrinsically wrong with alerting someone, it is just that you need to alert everyone.<\/p>\n
So, for example, most of us can see a pop-up appear on the screen.<\/p>\n
However, if we can\u2019t see the screen, we do not know it is there. Not a problem, you can code your pop-up so that when it appears, it also sends an alert message to someone using a screen reader!<\/p>\n
They know immediately what your message is and, in a way, it is even clearer because that message is read to them directly without any other distractions.<\/p>\n
You use ARIA Labels to do things like this but I do not want to get any more technical in this post.<\/p>\n
Remember, this also applies to any error messages that appear when your form is validated.<\/p>\n
99% of the time, they do not alert screen-readers when they could do so, with a bit more coding!<\/p>\n","protected":false},"excerpt":{"rendered":"
This could be one that appears after a short while to check you are still there, or asks if you are sure you want to leave. It could be a simple form or a chatbot. Popups, or modals as they are technically called, are used by almost everyone in digital marketing. I expect you are […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6536","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"\n