Top 20 Google tips #13 - Google Hate Duplicate Content!
We may now be into 2018 but these tips are just as relevant! Here's my 13th tip, essential information about avoiding duplicate content with a valuable tip at the end!
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Hi I'm Clive Loseby from Access by Design and I'm here today to talk about 20 things you need to know about your website and Google in 2017 (and 2018! )
Number 13. Google hates duplicate content. Whether that's duplicate content on your own site, copied from another page or, far more likely, content copied from another website, don't do it!
If you use copy from another website Google has already read it. It won't affect that website's rankings, it will affect yours Don't think you can be really clever and rewrite the content either because Google has got a "similarity checker" so it understands. I think the threshold is around about the high 20s, 28%, something like that, so if your content is more than 28% similar to content that's already out there then Google will flag it up as duplicate content, which will affect your rankings.
The best advice I can give you is to write naturally, write as yourself in whatever your business is about.
Just in case you do need to quote something from your website. there might be some important article on a news site or something that you want to refer to, use a canonical tag because if you use a canonical tag, you are telling Google that actually you are quoting this and it's actually quite okay. It's like a citation and it's perfectly acceptable practice
If you'd like to find out more and maybe have a free review of your website please get in touch, thank you.
Access by Design. Award winning web design, Chichester.