Premier Motor Homes are a completely independent motorhome dealer, based near Chichester, West Sussex. The sell both new and used motorhomes from all of the main dealers and have built up a reputation for high standards service at very competitive prices. They have a beautiful showroom and full servicing facilities on the same site, so they really are a one-stop shop for all of your motorhome needs!
Their previous website was not one that they could update themselves and was not mobile or tablet friendly. Due to the changing nature of their stock, they wanted it to be replaced with a website that they could manage themselves easily. They also wished to be able to have their new stock appear on other websites, such as Caravan Finder, once they had added it to their own website.
As always, we began the process with a questionnaire, which became our brief. Polly’s beautiful design was accepted straightaway, which is a testimony to her brilliance in understanding exactly what the needs of the client are.
There was quite a lot of technical information that the client needed to add for each motorhome (whether new or used) and it was important that the key points were laid out in a clear, concise way, whilst allowing them to add a description with additional information. They also wanted to have everything shareable on Social Media, as that is such a growth area amongst their customers.
We have to balance the needs of their customers and their usual demographic with the needs of other potential customers who might visit the site and have come up with a beautiful design that is easy on the eye. A new motorhome can cost anything up to £100,000 and it is important that the website is welcoming and friendly and is used chiefly to encourage people to come and visit their premises.
There is a search facility on the home page for people who just want to see quickly what is available within a price range and the website also features and image carousel for their featured motorhomes . The client can change what is displayed on the carousel at the touch of a mouse, allowing them to keep the home page looking free, as well as showing any special deals that they might be doing.
Premier Motorhomes have been running an SEO Campaign in conjunction with our Partners for the last 18 months and this has brought in a substantial amount of traffic to the old site, even though it was not at all Google-friendly. This new site has only be live for a couple of months and we are seeing a decent amount of visits each month (over 11,000).
Now that it is easy to the content on the website, we should see this visitor traffic continue to increase!
If you are interested in talking to us about a bespoke website, please do call us on 01243 776399.
Access by Design. An award-winning, bespoke web design Chichester company that just does it properly!